Target Audience Research

Determining the target audience for music videos is too broad a subject, so I'm going to determine the target audience for grungy, indie-rock, alternative band videos (such as Saving Herald). Alternative rock is a broad term that consists of music that differs considerably, in both terms of sound and social context. This genre covers a wide demographic and may attract a large audience that may originate from the emergence of alternative rock from the late 1900s.

For indie-rock bands, their audience is primarily younger, taking influence from their favorite bands and artists of the genre. They use their favorite bands and lyrics to influence their personal identity or as a form of escapism from their regular routines. 

The age and gender of their audience would range from students aged 14 and above to adults aged up to their late 50's (because the genre originates from the post-punk scene in the 1980s). Students aged 14-21 would most likely listen to alternative rock or indie rock. It is generally a 50/50 split between female to male listeners of this genre.